So you are thinking of starting a blog, right?. However, you probably also have these questions in mind: Do I have what it takes to start a blog? What if no one is going to read it or what if it’s not going to be good enough? How do I start a blog if I never did something like this before? Well, I am here to tell you that anyone can start a blog! As cliche as it sounds, all you have to do is believe in yourself and follow your passion, if blogging is what you want to do. Here are a few of my tips on how to start a blog in 2019:
1. Choose the Right Platform
First thing first, when you decide to start a blog, you need to choose the right platform. There are several popular platforms out there, such as WordPress, Constant Contact, Wix or Blogger. My recommendation is to use WordPress. Even though WordPress is not as easy to use as Wix, it has many advantages. Firstly, it allows you to control and design all aspects of your website. Secondly, you can add features to your blog, such as forum and online store. Thirdly, this platform is SEO friendly and lastly, it is easier to monetize your blog than on other platforms. However, you need to spend some time familiarising yourself with how to use the platform. Knowing a bit of coding can be helpful when you start a blog on WordPress. But don’t worry, there are plenty of tutorials available on Youtube where you can learn how to build your blog on WordPress (and other platforms).
2. Find Your Niche
I cannot stress enough the importance of this step. Once you have decided to start a blog, you need to find your overall niche. What are you passionate about? What do you like writing about the most? For instance, I have always been interested in writing about fashion and lifestyle in Tokyo. I have been doing this throughout my internship experience as well. Since I discovered my overall niche, I have mainly created content on Fashion and Photography on my blog.
3. Identify your Content Pillars
Once you find your niche to start your blog, you need to identify your content pillars. Content pillars are like the subcategories of your niche. I would recommend identifying between three to five content pillars (topics) that you should constantly want to write about on your blog. In my case, I have chosen lifestyle, photography, beauty, fashion and travel tips. Once you figured out your content pillars, you should add them to the menu page on your blog.
4. Post Regularly
Once you found your niche and content pillars, it is crucial to post regularly. When you start a blog, it would be good to post once a week. Do not neglect your content pillars! I would suggest that you plan ahead and each week you write a blog post for one of the pillars. For instance, next week I will write a blog post on Fashion, then the following week I will create one for the Lifestyle pillar and so on. However, there may be times when you want to prioritize a certain pillar over the others. For example, you could be interested in a project under a category and spend most time on int. That is what I have been doing with my Best Photo Spots project.
5. Involve Your Audience
It is great that you start your blog by writing what you are most interested in. However, involving your audience is a must! You should start involving your audience by asking the following question: What does my audience most desire? You should reach your audience through different social media channels, such as Instagram or Facebook. I like to ask my audience what content they are mostly interested in with the help of Insta stories. In fewer words, don’t be afraid to ask for feedback and to get to know your audience!
Here are my tips on how to start a blog in 2019. I hope these tips were helpful.